Case Studies

Customer Background 

One of our clients is a Fortune 100 company that’s more than 100 years old.  The company has a large presence in Australia and their clients benefit from:

  1. Experienced staff with knowledge and technical experience
  2. Global Reach and Financial support
  3. Access to specialist products built to meet client needs and suit market conditions;
  4. An experienced team focused on fast, effective management ;
  5. Local experts empowered to make quick decisions.

Their Challenge

The client was dealing with a large number of suppliers with varying levels of event quality, service and communication standards. With many events on their calendar in all states of Australia, most weeks were becoming full of sourcing, invitations, catering menus, invoices and invite-responses. This was compounded with many options for engagement throughout Australasia and limited capacity to source what was current, potential and long-term planning.

Their back office support staff who arranged the events were inundated with sales calls from telemarketing type organisations masquerading as events agencies.

This created several problems and opportunities for solutions:


A flexible, comprehensive program has been created for the client.  The manager has complete view of the current and projected events, with lead-in times for invited guests, event hold/purchase periods and scalability of specific events.

DSM created standardised invitation collateral to ensure consistency.

A strategic plan was put in place for an 18 month window with opportunity to walk away at any time, placing complete freedom in the program and ensuring Dynamic Sports Marketing delivered on its promises.

The client have a dedicated DSM service manager to service their requirements and manage all aspects of every event.







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