One of our clients is a 30 year old Australian icon and has been growing steadily with a presence throughout every single Australian State and Territory.
With 300 Stores and continued market growth, our client is recognised in every major shopping centre in the country.
With a typical youth market, but increased competition, our client wanted to engage with predominantly males in the 25-45 age bracket.
With a small spend per customer, the focus of providing an unique engagement for clients didnt justify a major prize or spend on any one individual. To complicate the process, the client provides incentives through shop-a-dockets, shopping-centre incentives and daily deals.
To reach this targeted 25-45 male market, a new focus was needed.
Sponsorship of an Australian icon at one of the biggest sporting events in Australia was the outcome. With targeted signage at the event and direct placement of advertising in camera view during the live broadcast, the brand association was directly conveyed. The partnership with the icon provided the opportunity to place signage clearly identifying the direct sponsorship link.
Further, match tickets were supplied for internal incentives for key stores who performed strongly and reached KPI’s during the promotion.
Following the success of the partnership, the client extended the reach interstate for a positive result.
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