Product Development

With 20 years of experience in the industry, we have worked closely with nearly every major sporting body in Australia.

Understanding the fundamentals of the combination of sport and business is essential to the commercial success of each club across AFL, NRL, FFA, Cricket Australia and SANZAR competitions.

Through our close relationships with individual clubs across codes throughout Australia, we can provide customised solutions through a review of product-offerings, identify revenue generations and development of corporate hospitality and commercial opportunities to increase revenue and profitability.


National Rugby League

The National Rugby Leauge is one of Australian sports most respected organisations.

With a recent television rights deal sealed in excess of $1 billion, the game has never been healthier.

The NRL have a range of on-site and off-site hospitality packages for State of Origin and NRL Grand Final.  Dynamic Sports Marketing provided an alternative hospitality offering and a brand of events called the ‘Ambassadors Cruise’ was formed.

The event filled a gap in the market for guests wanting a relaxed corporate hospitality experience with premium dining, beverages and corporate match ticketing.  The popularity of the event called for its own website and branding.

Still in its infancy, the Ambassadors Cruise is a product that will grow for the NRL and provide more clients an opportunity on both NRL Grand Final and State of Origin matches an opportunity to experience first-class corporate hospitality at an affordable rate.

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